Privacy
Policy

StandTrue ("we", "us", or "our") operates the website standtrue.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase.

By using our Site, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Site.

Personal information you provide:

• Name, email address, and phone number
• Billing and shipping address
• Payment information (processed securely through our payment provider — we do not store card details)
• Messages or enquiries submitted via our contact form

Information collected automatically:

• IP address and browser type
• Pages visited and time spent on the Site
• Referring URLs
• Device and operating system information
• Cookie data (see Section 6)

We use your information to:

• Process and fulfil your orders
• Send order confirmations and shipping updates
• Respond to customer service enquiries
• Send marketing communications (only if you have opted in)
• Improve our website, products, and customer experience
• Comply with legal obligations
• Prevent fraud and protect the security of our Site

We do not sell, rent, or trade your personal information. We may share your data with trusted third parties only as necessary to operate our business:

• Shopify — our e-commerce platform (order management and payment processing)
• Shipping carriers — to fulfil and deliver your orders
• Email marketing platforms — to send newsletters you have subscribed to
• Analytics providers — to understand site usage (data is anonymised where possible)
• Legal authorities — where required by law or to protect our legal rights

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order records are typically retained for 7 years.

Our Site uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies — necessary for the Site to function (e.g. shopping cart)
• Analytics cookies — help us understand how visitors use the Site
• Marketing cookies — used to deliver relevant advertisements

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site.

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Withdraw consent for marketing communications at any time

To exercise any of these rights, contact us at standtruewear@outlook.com.

We implement commercially reasonable security measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we take all reasonable steps to protect your data.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies independently.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the Site after changes constitutes acceptance of the revised policy.

For privacy-related enquiries:
Email: standtruewear@outlook.com